About us

PWR PR is a fashion and lifestyle agency founded by us, Sarah Malone and Nicola Panayiotou – best friends and work colleagues for the past 10 years. Together we have over 25 years experience working in Fashion, Beauty and Lifestyle PR, with extensive knowledge in influencer marketing, product placement and events.

Why we're different

We are transparent, honest and genuine. We have in house backgrounds which means we know what you need and the way you want to work with an agency. We fundamentally do not over-promise and under-deliver - we've been there and it's not our vibe. Our work ethic reflects an in-house mentality, we will treat your brand as if it's our own. We've led PR teams who are known for doing things differently and being one step ahead. PR may have evolved,but its premise and foundation remains the same and that's good relationships. We have them, in swathes. We're not retainer obsessed. We understand that there are peaks and troughs for when you want to dial up activity. Projects are our thing. We're neither traditional PR or Influencer Marketing. We make both avenues work as one seamless entity. Making your budgets go further.

Nicola Panayiotou

Nicola started her career at Faith Shoes in 2005, whilst completing her degree in Fashion Communications at LCF. After 5 successful years at Faith, she secured a job at retail giant New Look. From here she worked her way up from Press Officer to Global Senior PR & Social Manager, heading up the PR and Social Media teams. Identifying a gap in the agency market, Nicola and Sarah founded PWR PR in 2019.

Sarah Malone

Sarah began her PR career in 2006 at New Look. She quickly climbed the ladder and in 2010 left to join a PR agency looking after fashion clients La Senza, Fashion Union and Apricot. In 2012 she rejoined New Look as PR Manager, launching the brand in China and owning PR Events and Shoots. Sarah joined Monsoon and Accessorize as Senior PR Manager in 2016. In 2019, Sarah joined forces with Nicola to launch PWR PR.

What the press say